The English market leader, Tesco, has managed to grow despite the advance of Aldi and Lidl, which has been unstoppable for years. The company that is really suffering from the growth of the German giants, champions of savings and quality that the British see in the assortments of German companies, is above all Asda, the English WalMart.
WalMart struggles to stay in the middle between the growth of Discount and the increased competitiveness of supermarkets. The difference compared to the Germans is tangible and aimed at the vastness of the offer, but the war between a complete assortment of a hypermarket (WalMart) and the proximity format of discounts is clearly won by the Germans.
Meanwhile, Tesco enjoys its position of dominance and growth: in the three months ending at the end of January, the British supermarket chain increased sales by 2.6% to 8 billion pounds, although its market share dropped to 27.8% from 28.1% in the same period as the previous year. Shares, that obviously went to Lidl and Aldi that together represent 11.9% of the market, as opposed to the previous 10.7%. Aldi increased its sales by 16.2% over the same period and Lidl by 16.3%. The other historic British chain, Sansburys, also dropped in market share to 16.2% from 16.5%, but sales increased by 1.5%.